Drive History: Immersive Test Drive & Dining Experience
A premium guest journey combining curated test drives, dining, and lifestyle media. Each stage, from invitation to follow-up, was designed to leave a lasting impression.

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Digital and Print Deliverables
Overview of digital and print assets created for Bentley’s “Drive History” campaign rollout.

Personalized Event Invitation
Custom-designed invitation for Bentley’s exclusive “Dinner & Test Drive” experience—crafted to elevate anticipation and drive attendance.

Dinner & Test Drive Event Photos
Scenes from one of the Drive History: Dinner & Test Drive events in Napa Valley.

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Bentley Video Sample
Short-form video spot for the Bentley GTC, adapted from global footage and tailored for US distribution.

Bentley Photography - Art Direction & Post Production
On-location still from the “Drive History” campaign—retouched and finalized as part of my post-production contributions.

Bentley Motors

Led the concepting and visual rollout for Bentley’s Drive History campaign across their 64 North American stores. The campaign combined original photo/video shoots with curated footage to create a sense of accessible luxury rooted in lifestyle.

As part of the campaign, I also developed promotional materials for the Dinner & Test Drive event—writing copy and designing a printed invitation and landing page that encouraged guests to experience Bentley firsthand.

From digital ads to hands-on events, this campaign aimed to reframe dealership visits as aspirational brand moments.