Automated Video Template, offers update dynamically based on inventory.

Selection of dynamic offer templates deployed across thousands of dealer campaigns.

Full platform UX—designed and co-developed from the ground up to enable real-time, scalable, brand-safe video generation.

Google (Via Advid)

Scaled Advid’s automated video platform in partnership with Google, delivering 250,000+ personalized videos annually.

As Art Director, I led the end-to-end development of 200+ modular ad templates and partnered with cross-functional teams to architect the logic behind the entire video generation workflow—including collaboration with engineers to define system structure, creative segmentation, personalization, and dynamic offers.

I also designed the full UX of the platform—including the video scheduler, segment builder, and theme library—ensuring it was intuitive for internal and external users across multiple brands.

Performance metrics and roadmap strategy were routinely presented directly to Google’s internal ad teams.