User Journey Flow: Final Days of Summer Mitsubishi Campaign
A visual breakdown of the multi-channel cadence used to guide shoppers from awareness to decision, combining print, email, video, web, and in-store messaging.
(Click flow chart to expand)
Final Days of Summer Campaign - Video
Dynamic campaign with modular video personalized using ai & automation across nationwide markets.
Final Days of Summer Campaign - Web, Digital & Print
Digital and print campaign assets including mobile and desktop interactive landing pages with dynamic messaging and offers that update based on dealer region, inventory and consumer shopping behavior.
Year End Campaign - Video
Final promotion push featuring dynamic offers, personalization, and legal disclaimer support.
Year End Campaign - Script & Storyboard
Storyboard panels from the Year End campaign showing key visual-music-VO pairings.
MITSUBISHI MOTORS
Led a cross-disciplinary team of artists to concept, shoot, and edit national campaigns for Mitsubishi Motors, combining high-level creative direction with hands-on execution.
Post-production, I spearheaded the development of a modular automation system that dynamically generated over 12,000 personalized assets, tailored by market, dealer, and consumer behavior.
These dynamic creative assets included:
Inventory-based print mail and digital graphics, Multi-tiered CTA video campaigns, Interactive landing pages and consumer portals, Point-of-sale materials.